Art direction and website for a textile studio.
Client
Lumen Textiles
Services
Art direction, Website
Year
2023

A small textile studio wanted its swatch books and its website to feel like the same object.
Colours shifted between screen and cloth, and the website showed fabric as flat squares with no texture or scale.
We shot every cloth in daylight on linen, built a colour library that matches print and screen, and designed a site that lets texture lead.
Trade sample requests tripled, and returns from colour mismatch almost disappeared.




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